Getting your website up and running is just the beginning. The next step is to market your business so your clients and customers can find you, engage with you and buy from you. Digital marketing is the umbrella term for this activity. It covers any online marketing campaign and includes strategies such as email marketing, digital advertising, online brochures, videos, podcasts and affiliate marketing.
It’s important to track results your results through analytics and other methods. We’ll set your website up so you can run campaigns, track them, tweak them and work out your ROI.
You don’t have to pay for your social media marketing, but you do have to invest time in it. You can offer freebies in exchange for email addresses, run a series of behind-the-scenes videos to share your business story or run an email campaign. This is a ‘slow burn’ method, however. You will need to spend time on content creation, and you will need to be strategic and consistent. This approach is best for building relationships and educating customers so that they’re primed to buy from you.
If you need faster, more targeted results then paid marketing is the answer. This can include Facebook Ads, Instagram Ads or paid Google Search results. This type of campaign is used to drive a specific result and is more sales-focused.
The best digital marketing strategies use both approaches and are clear on their strategy and intended results. Our Indigo Web team is well-versed in digital marketing strategies and we also have a strong professional network to draw on for that bit extra.
We’ll make sure your website has everything you need to run effective paid and organic digital marketing campaigns. We’ll set up your social media marketing properties and get them running properly. You’ll be ready to go!
