Getting your website up and running is just the beginning. The next step is to market your business so your clients and customers can find you, engage with you and buy from you. Digital marketing is the umbrella term for this activity. It covers any online marketing campaign and includes strategies such as email marketing, digital advertising, online brochures, videos, podcasts and affiliate marketing.
It’s important to track results your results through analytics and other methods. We’ll set your website up so you can run campaigns, track them, tweak them and work out your ROI.
On page SEO: the focus is on researching target keywords and using them in written content, image and video search tags, internal linkages and in the URL tags on your web pages.
Off page SEO: this refers to backlinks or inbound links. The more sites that link back to your site, the more authority Google gives you and the better your site will rank. This can happen via guest posts on other sites, through industry news or PR and through generating attention from other organisations.
Technical SEO: this covers the actions used to make your site easier for search engines to crawl and index, including making it faster to load. The faster your site loads, the more Google likes it and the same goes for your customers – nothing turns them off faster than slow webpages. Factors affecting page speed include image size, structured data and lean code.
There’s no point having an amazing website if your clients can’t find you. SEO is key to this. We will build you an optimised site, test it and benchmark it. We can also help you with your SEO strategy.
There have always been people who try to game Google, cheat the algorithms and make promises that are too good to be true. Google is onto this and you risk being punished and watching your website disappear.
At Indigo Web, you will receive expert, honest advice and a website that is built to be found.
